Government

4 Tips to Create a Successful Government Website

In a successful government website, users come first. This applies to all websites. However, when it comes to government, where every touch point with your constituents matters, it is especially important that visitors have a good experience and serve your audience.

 

Websites can sometimes be the only interaction that the community has with your office. Visitors to the website have specific expectations for functionality and overall experience based on other websites they visit regularly. A poor user experience frustrates visitors and could have a bad impact on your organization.

With that in mind, here are a few tips to create a great government website, both in terms of functionality and user experience. For some great government website examples, please visit our website and take look at our works.

 

1. Establishing Clear Goals

A website project involves establishing goals and the purpose of the website. Before making big changes or starting building a new website, first clearly define what you want your website to achieve. If the content is not focused, it can lead to a poor user experience. Would you like visitors to just gain information? Do you want returning visitors engaging with your content? Ask yourself exactly how you want visitors to use your website and what experiences you want them to have. Keep these goals in mind as you develop your website.

 

2. Start with a Sitemap

A sitemap is a list of pages that Google and other search engines can use to find content on your website. It provides a quick, easy-to-understand overview of your website and provides text links to every page that shows users and web crawlers where they are can go. The sitemap is important for search engine optimization (SEO). Using keyword phrases in your sitemap can help pages on your website rank higher in search results. For example, how often pages are updated and changed, or how important a page is in relation to the other pages on your website. All of this plays a role in improving search engine optimization.

 

3. Responsive Design

The use of mobile devices is growing every year, and nowadays more people use the Internet from smartphones and tablets than from a desktop computer. The right design simply means that your website needs to look good and perform well on a mobile device.

In a responsive design, all text is automatically resized and repositioned for easier viewing. Links and buttons are large enough to click and videos are played easily across the screen in full view.

 

4. Open a Data Portal

Using interactive maps on your site is an effective way to inform and engage the community, and as the public’s need for online information is growing, and you can support users by providing easy-to-navigate, interactive maps. By integrating data through a top mapping platform, you can proactively deliver the credible information your community needs. This eliminates communication barriers between the office and the audience and save time in the office.

 

These are the key factors you need to keep in mind when creating a government website. It should provide the users with valuable information and should be easy to navigate. You can always visit our website for some great government website examples.